Independent advice for serious wine decisions

Grand Cru Select is a Switzerland-based fine wine advisory for private collectors, serious buyers, and restaurants. We provide objective guidance on cellar strategy, acquisitions, auctions, and wine programs, with no wines to sell, no merchant commissions, and no retail agenda.

Our Services

Cellar Strategy & Acquisition

Build a collection with greater focus and fewer compromises.

From reviewing an existing cellar to identifying future acquisitions, we help clients decide what deserves a place in their collection, considering quality, provenance, maturity, scarcity, drinking windows, and long-term relevance.

Auction & Acquisition Advice

A second opinion before you buy.

We assess individual bottles, mixed lots, merchant offers and auction opportunities, considering provenance, condition, market value and how the wine fits within your wider collection.

Just as importantly, we advise when to walk away.

Wine programs built around the restaurant, not around supplier lists.

Grand Cru Select supports restaurants with list structure, sourcing, pairing strategy, and wine storytelling, creating programs that are distinctive, commercially considered, and easy for teams to communicate.

Restaurant Wine Advisory

Why Grand Cru Select?

Independent

We do not sell wine or hold inventory.

We do not accept commissions from merchants, auction houses, or producers.

Every advisory engagement is led directly by Luke Mircea-Willats.

Unconflicted

Personal

Selective

The objective is not to buy more wine. It is to make better decisions about what deserves to be bought.

Considering your next wine decision? Whether you are reviewing a cellar, considering an auction lot, building a collection, or rethinking a restaurant wine program, an initial conversation can help clarify the right next step.

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Independent fine-wine insights, vintage analysis, and advisory for private collectors, fine-wine buyers, and restaurants. No commercial bias.